Self-Driving Cars: The Opportunity and When Should We Trust Them? (Manju Hegde, CEO of Uhnder Inc.)

Speaker: Manju Hegde, CEO of Uhnder Inc.

The automotive industry, one of the workhorse segments of the world's economy, is changing rapidly as it increasingly embraces advanced driver assisted systems (ADAS) and self-driving cars. We will talk about these trends in the automotive industry and pose problems that need to be resolved for this self-driving paradigm to emerge and be accepted as a mainstream "driving" experience. We also identify opportunities for innovation for new companies in this space.

Safety and robustness are the hallmarks of automotive engineering and in order to meet this criteria for ADAS (Advanced Driver Assistance Systems) and the self-driving car, multiple sensor systems are being utilized in cars gathering data about the car's environment at a prodigious rate.

This data from the sensors must be fused at multiple levels in order to prevent confounding of the decisions and to be conformant with the requirements of automobile OEMs. In addition, once the fused data is understood, inferences must be made about the actions of the other "drivers" and concomitant actions in order to ensure safe driving. 

Manju Hegde has had a career spanning academia, start-ups and Fortune 500 companies. Before co-founding Uhnder, he was Corporate Vice President at AMD from 2010 to 2015 and head of the Fusion Experience Team.

Manju has extensive academic experience and was an associate professor at Washington University — St. Louis, in the electrical engineering department and professor and chairman of the electrical and computer engineering department at Louisiana State University. He earned his bachelor of electrical engineering degree from the Indian Institute of Technology, Bombay, and his Ph.D in computer information and control engineering from the University of Michigan, Ann Arbor.

Seminar jointly sponsored by the Electrical and Computer Engineering and Computer Sciences at the University of Louisville's J.B. Speed School of Engineering.