Google 'Design Thinking'

Google 'DESIGN THINKING'

What's design thinking? You could Google it. Or, if you're University of Louisville student Brandon Young, you could go to Google's offices and learn it from one of the company's top innovators. 

When he visited Google, Microsoft and other Silicon Valley technology companies as part of Stanford's University Innovation Fellows program, Young learned to use creative strategies for innovation and problem-solving — or, "design thinking." 

"What we did is what Google employees would do their first week," said Young, who studies engineering. "You learn how to think differently and never shoot down ideas and be more innovative."

Young's also president of the U of L Entrepreneurship and Innovation Club, of which sponsors four students to go on the trip every year. During that trip, they get to learn from industry, and get practical experience they could use for their future careers. 

"I get to see these experiences prior to when I would eventually see them when I go into the workplace," Young said. "Students should seek those opportunities out, because it basically allows them to be heads and shoulders above anyone else."

The Entrepreneurship and Innovation Club also has workshops, speakers and other programs to help connect students to resources that can help them learn how to be better innovators. Haley Pfeiffer, a business student and the club's Vice President, said the big focus this year has been teaching other students about design thinking. 

"The University of Louisville has many valuable resources for aspiring entrepreneurs; you just have to know where to find them," she said. "Our club really helps students get connected with these resources, and make them an asset to them becoming future entrepreneurs." 

The University of Louisville has many valuable resources for aspiring entrepreneurs; you just have to know where to find them.
— Haley Pfeiffer, business student and VP of the Entrepreneurship and Innovation Club at U of L